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Articles Index
You’re welcome to read any or all of these
articles and to reproduce them in your own blogs, websites or email
newsletters without my permission – although it would be great to hear
that you’re using them – provided
you include my signature and link(s).
Please ask my permission before you use any of
them elsewhere. But I’m a nice guy, so I’ll more than likely say ‘Yes!’
New - Explode Your Business With Viral
Marketing!
by Justin Blake, CEO
ViralShock.com
Write about what you know about...
It's an old adage, that a writer should stick
with what he or she knows, and in one sense it's an unbreakable rule - no
one can write on something about which they know nothing. But if we
always wrote only what we already knew we would pretty soon become tired
of writing about the same old thing…
Bob Dylan – A Friend of Mine
Never have rules mattered so little, have so
many boundaries been overcome, has such a lonely furrow been ploughed as
with the incomparable Bob Dylan.
Lyrically prophetic, musically dynamic and incredibly prolific,
Bob Dylan never bows to fads or fashions…
How to Spend More -
and Waste Less!
If you run a business of any kind, you'll know
how important marketing is to your success. You're probably also aware of
how much it can cost. What you might not find so easy to measure is the
return on investment that you're getting…
Selling
Your Services is Selling Yourself
Selling your services very often boils down to
selling yourself - in effect that's selling the idea that your prospect
needs your service in the first place, AND convincing them that you're
the best person to provide it. Of course, targeting the right market is
crucial, but once you've got that sussed...
Why Long Copy Works…
It seems to be a perennial debate: long copy
versus short copy. But most copywriters have become convinced by
experience (and by numerous copywriting gurus) that long copy far
outsells short copy, especially for high-ticket items. Why? Well, first
let's look at why short copy might sometimes be better…
Duncan Bannatyne ‘Anyone Can Do It’
'Anyone can do it,' but the fact remains that
so few of us do. What Duncan Bannatyne takes for granted is his own
unswerving courage and almost unwavering self-belief…
A Few Tips
on Business Writing
Some hints and advice on writing for business,
from sales literature to instruction manuals.
Narrow Dog to Carcasonne, by Terry
Darlington
In which Mr Darlington, his wife Monica and
their whippet Jim decide to head for the south of France by the most
unlikely means. Not that Jim ever seemed to think it was a good idea…
Money-Saving Maintenance
There are times when our cars seem to be
nothing but money pits. If you've just paid your road tax, renewed your insurance,
or had your car serviced or MOT'd, it probably feels that way right now…
Escaping Overseas
Taking holidays, retiring, or
just choosing to live in an island property of one's own can be a dream
come true...or a nightmare if you haven't researched it first. What
should you look for when choosing a second home overseas? Here are our
four top tips…
Out of Place
There is a remote and
isolated part of Africa where a vistor could easily convince themselves
they were deep in central Asia or one of the more remote parts of
northern Europe…
Preparing Your
House For Sale
A series of articles to help
anyone selling their home to prepare and present it in the best possible
light. From dirty bins to dripping taps and more glamorous points
between. Click for part
one, for part
two, for part
three, and part
four.
Quite a Dream
If someone approached you and
said they wanted to supply a wheelchair for every person on the planet
who needed one, what would you think?
Rougham Tower at
War
It was in 1946 that Winston
Churchill coined the term ‘iron curtain’… In that same speech, Churchill
also coined another enduring phrase and the ‘special relationship’ he
identified…
How to rise to
the top of your profession
Have you ever stopped to
think what separates an ‘expert’ from someone who merely knows his or her
job? Why one person may be paid a fortune for knowing little more about
their subject than another who only gets an average salary?
Felixstowe
Half-Marathon – A Perfect Day
It could hardly have been a
lovelier day, especially in October. A half-marathon for my half-century…
© Roy Everitt 2007
www.wellversed.co.uk/articles.html
You are permitted to
reproduce any of these articles for your website, newsletter or other
electronic media provided you reproduce each in its entirety, including
the signature and link(s) and do not attempt to claim credit for its
creation. You are not permitted to quote extracts (except for the
purposes of a review) or to reproduce them in hard copy form or for sale
without my express written permission.
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